Tans By T

Tans By T is a St. Louis based spray tan company specializing in custom spray tans. As a new small business this new branding is meant to spark interest and build trust and reliability for its target audience.

This brand development focuses on feeling fresh and summery. Leaning into warm colors, Tans By T is simple and sunny without using any orange hues - a big no no in the business. A main goal of this branding was to be bright and fun yet simple (just like getting a spray tan!). The new icon, word mark and color palette are summery, trendy, and easy to work with on social media which is its largest form of marketing.